Marcus Steele, Chief Google Ads Strategist

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Head of Google Ads Department

Marcus Steele

Chief Google Ads Strategist

“I’ve completed a full strategic review of your Google Ads account.”

Thinks, plans & delegates Directs 50 specialists

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Health Score — Current

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Health Score — Potential

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Revenue Opportunity

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Est. Monthly Savings

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ROAS Improvement

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Conversion Increase

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Time Saved

Board-level view

Executive Summary

Marcus's strategic assessment, presented like a management consultant — not an audit tool.

Marcus Steele

Chief Google Ads Strategist

Analysis pending

Current situation

Awaiting AI

Marcus's read on the state of the account, spend efficiency and structure.

Biggest strengths

Awaiting AI

What is already working and should be protected and scaled.

Biggest weaknesses

Awaiting AI

Structural gaps and inefficiencies dragging on performance.

Biggest opportunities

Awaiting AI

The highest-leverage moves to unlock growth this quarter.

Biggest risks

Awaiting AI

Exposure to watch — wasted spend, volatility and dependencies.

Roadmap

90-Day Transformation Plan

The master strategy, sequenced into five phases from audit to scale.

Phase 1

Audit

Full account review & baseline

Status

Awaiting

Priority

Awaiting

Expected impact

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Est. completion

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Phase 2

Foundation

Tracking, structure & hygiene

Status

Awaiting

Priority

Awaiting

Expected impact

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Est. completion

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Phase 3

Campaign Expansion

New coverage & channels

Status

Awaiting

Priority

Awaiting

Expected impact

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Est. completion

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Phase 4

Optimization

Bidding, creative & testing

Status

Awaiting

Priority

Awaiting

Expected impact

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Est. completion

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Phase 5

Scaling

Compound winning motions

Status

Awaiting

Priority

Awaiting

Expected impact

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Est. completion

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Delegation

Department Assignments

Marcus assigns each initiative to the specialist best equipped to execute it.

Emma Carter

Senior Search Campaign Specialist

Assigned task

Build Brand Campaign

Assigned by MarcusStandby

Lucas Bennett

Merchant Center Lead

Assigned task

Restructure Asset Groups

Assigned by MarcusStandby

Benjamin Hughes

GA4 Integration Specialist

Assigned task

Budget Reallocation

Assigned by MarcusStandby

Sophia Reyes

Signal Optimization Specialist

Assigned task

Expand Keyword Coverage

Assigned by MarcusStandby

For your approval

Strategic Opportunities

High-leverage moves recommended by Marcus. Approve to release work to the staff.

High priorityConfidence —

Launch a dedicated Brand campaign

Protect branded search and capture high-intent traffic at the lowest CPA.

Revenue impact

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Assigned to

Emma Carter

High priorityConfidence —

Restructure Performance Max asset groups

Align asset groups to product margins so budget flows to the best returns.

Revenue impact

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Assigned to

Lucas Bennett

Medium priorityConfidence —

Reallocate budget to top performers

Shift spend away from underperformers into campaigns with proven ROAS.

Revenue impact

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Assigned to

Benjamin Hughes

Medium priorityConfidence —

Expand keyword coverage

Close gaps in the funnel with new high-intent, low-competition terms.

Revenue impact

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Assigned to

Sophia Reyes

Personal note

Message From Marcus

Good morning Kristian.

I’ve completed the strategic analysis of your Google Ads account.

My staff and I have identified several opportunities that can improve your account.

Before my specialists begin implementing the strategy, I would like you to review and approve the recommendations above.

Marcus Steele

Chief Google Ads Strategist